OTHeR LIVES is an attempt to gather the information I have gleaned over the last 9 years working in the areas of solar and sustainability, and in the last 12 months researching the concepts of cradle to cradle and the circular economy, and share it with whoever is interested.

The blog will hopefully grow into a cooking pot of true sustainability, calls to action, advice, interviews, product reviews, beauty, body, fashion and lifestyle ideas, recipes, and much more.

Its foundations rest on the goal of moving beyond zero waste, to embracing a perspective where waste can actually be viewed as positive; where consumption is good; where we can, maybe, live guilt free.

The cornerstone of this is the cradle to cradle concept, designed by Michael Braungart and William McDonough, which touts the notion of creating products and services that don’t just have a positive economical impact, but that can also provide constructive benefits ecologically, ethically and in terms of equality. It operates on the Hannover Principles, and employs two lifecycles: technical nutrients and biological nutrients.

The idea is not just to take from the planet, but to work in symbiosis with our natural resources. Products are not, therefore, just designed for one use, but for ease of being disassembled and reused endlessly, “for all the children of all the species for all time.”

There are numerous case studies from big businesses like Nike, C&A and Puma, to small startups, which have very successfully employed these principles. We have a responsibility to do so too.

There are, unfortunately, a limited number of certified products out there. As such, while OTHeR LIVES will be working towards trying to change this, it will also offer alternative suggestions – sustainable stopgaps if you will – in the absence of more satisfactory solutions.

The name, OTHeR LIVES, refers to the other lives that we can personally lead, to the recognition of the other lives of all the species across our home planet, and to the possible other lives our products and services can live.

Send your thoughts/ideas/feedback to becky@other-lives.com